Mitchells Adventure's rustic and good old fashioned vibes is what sets it apart from its counterparts.
Acting as in-house graphic design and marketing co-ordinator, I was given the brief to refresh and maintain Mitchells Adventure's identity across their retail, wholesale and online sectors. A strong focus on clean cut lines combined with a contrasting retrograde persona reflecting what Mitchells excels at best: military surplus.
Work includes advertisement and signage design, packaging design, publication design, website design and maintenance (Magento 2.0), working closely with web developers, social media management and EDMs.
A closer look at Mitchells flagship store, first opened in 1901 on the corner of Russell and Bourke street, Melbourne CBD.
Signage for Russell Street Store.
Mitchells Adventure website.
Mitchells Wholesale Supplies Catalogue 2018