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Mitchells Adventure's rustic and good old fashioned vibes is what sets it apart from its counterparts.

Acting as in-house graphic design and marketing co-ordinator, I was given the brief to refresh and maintain Mitchells Adventure's identity across their retail, wholesale and online sectors. A strong focus on clean cut lines combined with a contrasting retrograde persona reflecting what Mitchells excels at best: military surplus.

Work includes advertisement and signage design, packaging design, publication design, website design and maintenance (Magento 2.0), working closely with web developers, social media management and EDMs.


A closer look at Mitchells flagship store, first opened in 1901 on the corner of Russell and Bourke street, Melbourne CBD.


Signage for Russell Street Store.


Mitchells Adventure website.

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Mitchells Wholesale Supplies Catalogue 2018